| If you are just starting out promoting your band, if | | | | name, "Brobdingnagian Bards". Of course, there's a |
| you have no fan base, or if you just want to attract | | | | link to our website, and I also provide a signup form |
| fans who like your style of music, then start | | | | on our Bard homepage with links to my other |
| publishing a Genre Ezine. | | | | newsletters. Most of the time when someone |
| Genre ezines are electronic newsletters catering to | | | | subscribes to one ezine, they'll subscribe to another |
| your style of music. Unlike band newsletters, they | | | | as well. Plus, whenever someone first signs up, they |
| are not limited to your band's music. Instead, they | | | | can "start hearing great Celtic music now"...our music |
| promote every band that is similiar to your band and | | | | of course. |
| your style of music. By promoting a genre, rather | | | | The point is that we are now not only the sponsors |
| than your band in this style of newsletter, you will | | | | of the newsletter, but we define what is "great |
| attract people who might be extremely interested in | | | | Celtic music" for our subscribers. It gives us credibility, |
| a specific style of music, but aren't interested in | | | | and likewise gives the 'zine credibility if they like our |
| you...yet. And best of all you, you are in control. | | | | music. |
| I publish the Celtic MP3s Music Magazine, a free | | | | Thanks to the newsletter, we've seen an increase in |
| weekly ezine of free Celtic music downloads. In | | | | sales, and of course, our songs are always at the top |
| every issue, I promote two songs from two Celtic | | | | of the stations so we get more listens than other |
| bands on I add these songs to my station, entitled | | | | bands on our station. And as an affiliate of MP3.com, |
| "Celtic Muse: Song of the Week". And once a month, | | | | I also get paid every time someone clicks one of my |
| I give away a free Celtic CD to subscribers. | | | | links. |
| The newsletters is short, sweet and too the point. | | | | In all, the Genre newsletter is a fantastic, |
| My list has grown mostly from Celtic music lovers | | | | easy-to-manage way of attracting and marketing to |
| who are looking for free CDs. They stick around | | | | people who like your style of music without bothering |
| because they are enjoying the opportunity to hear | | | | them whether they'd be interested in YOUR style of |
| new, free Celtic music every week. | | | | music or not. Give it a try. You could make a new |
| And at the bottom of every issue is printed the | | | | fan. |
