| mix business with pleasure | | | | them begin to see a resolution to their pain. You |
| We’ve all heard this one, right? And since | | | | should begin forging a quasi-personal relationship with |
| marketing your business has always seemed so | | | | them. Remember the pie analogy? Bake your pie with |
| daunting and confusing, how could it ever be | | | | love. |
| pleasurable anyway? But when you start to apply | | | | Every now and then, slide in a message that has |
| smart marketing principles to your business, you will | | | | nothing to do with your product. Tell them something |
| start to have fun. You’ll have fun because it | | | | about yourself. Begin humanizing yourself in their |
| will become easy to get customers and you’ll | | | | eyes. By mixing business with pleasure you will |
| be making money without sweating about how to | | | | strengthen the emotional bond you’ve |
| get business. And when you have fun, so will your | | | | developed with your contacts. Not to mention, |
| customers, and that will cause them to return and to | | | | you’ll keep them on their toes. |
| tell their friends about you. | | | | If you’re still marketing via traditional methods, |
| But that’s only part of what this essay is | | | | and not only to people who want to hear from you, |
| about. The real point has to do with your actual | | | | don’t try this. This is a stunt that should only |
| marketing messages. When you finally have | | | | be attempted by advanced users of Gravitational |
| customers asking you to market to them, be sure to | | | | Marketing. |
| give them more than just marketing. | | | | Tomorrow, our journey together comes to an end. |
| Far different from your web site, your direct | | | | We’ll crush the BIGGEST LIE OF THEM ALL: |
| communication with your customers (or prospects) | | | | You can’t control |
| should not focus only on your desired output. It | | | | word-of-mouth-advertising. We can’t wait!! |
| should focus on them. Your messages should help | | | | |
